
Urban. Timeless.
Longines x Michels Campaign
Category
Film & Photo
Client
Juwelier Michels
Year
2019
About
In collaboration with Juwelier Michels and the Swiss watch brand Longines, we created a campaign for the HydroConquest in 2018.
We travelled to Hamburg and worked together with Kult Models Germany and model Dominic Wünsch to create a visual concept that connects product and environment. The goal was to show the watch in a natural urban setting and highlight its sporty and elegant character. This was one of our first larger productions and an important milestone for us.
Credits
Client:
Juwelier Michels GmbH
Production / Lead:
tonic
Concept:
tonic
Photographer:
KULT MODELS
Director:
tonic | Niclas Brosthaus
Postproduction:
tonic | Niclas Brosthaus
Modelagency:
KULT MODELS


Stills






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