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A Carpet for the Art Fair.
Category
Film & Photo
Client
ege
Year
2026
About

For the EGE x BRAFA film project, we produced a case film that puts the passion for design and the product itself at its core. It tells the journey of the carpet from the initial idea through production to its final presentation at the BRAFA art fair in Belgium. We filmed directly where the product is created and showcased: in the production facility in Herning, Denmark, as well as at the fair in Brussels.

In addition to extensive video material and interviews, we also produced a photographic documentation of the project. The result is a compact visual case that connects design process, craftsmanship, and exhibition—focusing clearly on the quality of the product and the passion behind EGE x BRAFA.

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Credits

Client:
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Ege Carpets A/S
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Production / Lead:

tonic
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Concept:

tonic
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Camera:

tonic | Niclas Brosthaus
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Photographer:

tonic | Nicolas Hinte
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Director:

tonic | Niclas Brosthaus & Nicolas Hinte
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Gaffer:  

tonic | Nicolas Hinte
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Postproduction:

tonic | Niclas Brosthaus

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