
Depth and precision.
Longines x Michels | The Watch
Category
Film
Client
Juwelier Michels
Year
2019
About
Alongside the campaign, we created a separate product film focused entirely on the watch. Water was the key visual element. The watches were filmed underwater to highlight function, materials and details.
Together with cinematographer Jasper Pfeiffer, we used RED cameras to achieve a precise and cinematic look. The result is a clean and atmospheric product film.
Credits
Client:
Juwelier Michels GmbH
Production / Lead:
tonic
Concept:
tonic | Niclas Brosthaus
Camera:
Jasper Pfeiffer
Director:
Jasper Pfeiffer
Gaffer:
Jasper Pfeiffer
Postproduction:
Jasper Pfeiffer


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