For a campaign by Uber Eats, we realized a unique film production as part of a guerrilla marketing activation over Cologne. At the center was a custom-designed hot air balloon in the look of the iconic Uber Eats paper bag. A familiar object was taken out of its usual context and turned into a large-scale visual installation in the sky.

We followed the first flight from the air, shooting from a second hot air balloon while also operating a drone to capture additional perspectives over the city. The challenge was coordinating this complex setup under real flight conditions. Timing, safety and image composition had to work together perfectly. The result is a series of striking aerial visuals that capture the idea of the campaign in a very unique way.