
Form follows emotions

For fashion designer Isabel Fusek, we developed a film concept to present her final collection at Neo.Fashion in Berlin. The idea was not just to show fashion, but to make it feel. Under the title “Form Follows Emotions”, dancers represented different emotions, each connected to a specific piece from the collection.
At the same time, we documented the whole process in a making-of film. Together with cinematographer Jasper Pfeiffer, the project was realized in a free and experimental way with a strong visual focus on movement, emotion and material. The result is a film that connects fashion, performance and storytelling.
Client:
Isabell Fusek for Neo.Fashion
Production / Lead:
tonic
Concept:
tonic
Camera:
Jasper Pfeiffer
Director:
tonic | Niclas Brosthaus
Postproduction:
Jasper Pfeiffer










