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Neo.Fashion by Isabell Fusek
Category
Film
Client
Isabell Fusek
Year
2023
About

For fashion designer Isabel Fusek, we developed a film concept to present her final collection at Neo.Fashion in Berlin. The idea was not just to show fashion, but to make it feel. Under the title “Form Follows Emotions”, dancers represented different emotions, each connected to a specific piece from the collection.

At the same time, we documented the whole process in a making-of film. Together with cinematographer Jasper Pfeiffer, the project was realized in a free and experimental way with a strong visual focus on movement, emotion and material. The result is a film that connects fashion, performance and storytelling.

Credits

Client:
Isabell Fusek for Neo.Fashion

Production / Lead:
tonic

Concept:
tonic

Camera:
Jasper Pfeiffer

Director:
tonic | Niclas Brosthaus

Postproduction:
Jasper Pfeiffer

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